Un Week-end à l'Est - Bucarest | A Weekend in the East - Bucharest

Entire Design Program

2026

Paprika, Montreal, QC
w: paprika.com

Design Studio: Paprika Client: Festival Un Week-end à l'Est Creative Director: Louis Gagnon, Daniel Robitaille Art Director: Thomas Berthommier Lead Designer: Thomas Berthommier Illustrator: Saddo Account Director: Véronique Thibault Project Manager: Myriam Rouleau

The design program for the 2025 Festival Un Week-end à l'Est celebrates Bucharest and the cultural vitality of a city at the crossroads of East and West. Built around an expressive illustration of the Palace of the Parliament, it combines bold colours, dynamic typography, and rich compositions. Extending across all festival materials, this distinctive graphic language embodies the event's energy and diversity, standing out in the Parisian landscape, where the festival is set.