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#UnravelHate

Promotional-Gift Items/Premiums/Apparel - Single

2020

Peace Collective, a Toronto-based clothing brand aimed at making a difference, launched #UnravelHate – a campaign that unraveled a ‘Make America Great Again’ hat stitch-by-stitch and used its thread to create the ‘Welcome to Canada’ toque. An online film revealed the stories of new Canadians and their reactions to both the MAGA hat and the toque. Toques were made available for purchase with profits going to a charity that helps newcomers settle into Canada.

Voice: 416-777-9858
Website: zulualphakilo.com

Winner: Zulu Alpha Kilo Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Ian Simpson, Catherine Allen Art Director: Caroline Sierra-Bornais Writer: Luke McNeill Agency Producer: Tom Evans, Revital Grunberg, Teresa Bayley, Houng Ngui Account Team: Rob Feightner, Nina Bhayana Planning Team: Stephanie Gyles Client: Peace Collective, Roman Hessary, Yanal Dhailieh Production House: Zulubot Director: Barbara Shearer Production House Producer: Tom Evans Director of Photography: James Arthurs Casting Director: Barbara Shearer Video Post Facility / Editing Company: Zulubot, Alter Ego Editor: Max Lawlor Colourist/Transfer: Patrick Samaniego Colour Assistant: Evan Spicer Producer: Alanna Homuth Audio Post Facility/Music House: Zulubot Audio Mixer: Dino Cuzzolino PR Agency: Jumpstart Communications PR Team: Tory Crowder

Winning Website: insight-ideas.com/2019/peace-collective/unravelhate

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