Packaging-Beverages-Alcohol-Free - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Truss Beverages Creative Director: Joel Holtby Art Director: Skye Deluz Writer: Naeem Ghafari Designer: Jake Lim Creative Director: Jake Lim Associate Creative Directors: Naeem Ghafari, Skye Deluz Chief Creative Officers: Aaron Starkman, Christina Yu Digital Designers: Dustin Gamble, Alex Fleming Strategist: Hannah Newport Head of Strategy: Sean McDonald Producers: Todd Harrison, Narine Artinian, Spencer Houghton Editors: Alex Fleming, Dustin Gamble Audio House: Vapor Music Account Manager: Becky Rudson Account Director: Marie Lunny PR: Agnostic

We created the first Truss beverage brand—Veryvell. A simple typographic choice cues wellness, without ever saying wellness. We also created a branded design system through typography, colours, packaging, and iconography that educated consumers on product benefits, occasions and dosage—thus putting their mind at ease—while reflecting wellness aesthetically.