Wall For Women

Environmental-Complete Environment Design - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: YWCA Metro Vancouver Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Associate Creative Director: Sheldon Rennie, Jordon Lawson Art Director: Abrie Miller, Sheldon Rennie, Nada Hayek Writer: Emily Betteridge, Jordon Lawson, Thom Peters Designer: Abrie Miller, Sheldon Rennie Chief Strategy Officer: Sean McDonald Head of Strategy: Darren Yada Strategist: Aliz Tennant, Samantha Cheng Producer: Sarah Lee, Sarah Vingoe, Terri Winter, Scott Russell Account Manager: Winnie Woo, Kennedy Crawford Studio Artist: Jan Day, Jonathon Cesar Director of Photography: Eric Arnold Editor: Megan O'Connor Developer: Steve Lam Digital Designer: Sheldon Rennie Illustrator: Ola Volo

Domestic violence is a problem that hides in plain sight. And due to the pandemic, it's risen 30% in Canada, causing an increased demand for YWCA services. So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.