Wall of Wonder

Environmental-Experiential/Event Design - Single

2025

Zulu Alpha Kilo, Vancouver, BC

Creative Chairman: Zak Mroueh Chief Creative Officer: Tim Gordon Chief Design Officer: Stephanie Yung Executive Creative Director: Dean Lee Creative Director: Vinay Parmar Associate Creative Director: Greg Kieltyka Writer: Greg Kieltyka Associate Creative Director: Nayla Alana Art Director: Nayla Alana Designer: Sam Dal Monte Strategy Director: Erica Shalinsky, Sarah Yim, Sean Bell, Heather Segal Account Team: David Tremblay, Lauren Hutton, Cindy Nguyen Client: Destination BC – Karla Grenon, Sarra Gau, Elisa Tang, Julia Zhang, Jillian Ong, Gazala Vahanvati, Jackie Steele, Carolina Perez-Rebolledo Media Agency: Wasserman, Noise Producer: Teresa Bayley Activation Agency: Rodeo FX Director: Scott Bell BTS Photographer: London: Chris Scott BTS Photographer: Sydney: Dean Lever Production Artist: Ashleigh O’Brien

The Wall of Wonder was an interactive installation in the UK and Australia that launched the new BC route - Rainforest to Rockies. The wall came to life within busy urban spaces in each market and transported viewers out of their everyday commute and into the iconic landscapes that fall along the Rainforest to Rockies route.