Wäsche of the Wild

Environmental-Experiential/Event Design - Single

2025

Zulu Alpha Kilo, Vancouver, BC

Chief Creative Officer: Tim Gordon Executive Creative Director: Dean Lee Creative Director: Dan Cummings Copywriter: Dan Cummings Creative Director: Vic Bath Art Director: Vic Bath, Lizzie Cox Copywriter: Tilden Lincoln Account Team: David Tremblay, Lauren Hutton Chief Strategy Officer: Heather Segal Executive Strategy Director: Erica Shalinsky Executive Director, Comms Planning & Technology: Sean Bell Client: Destination BC – Maya Lange, Karla Grenon, Elisa Tang, Julia Zhang, Raman Deol, Martin Walter Media Agency: Wasserman, Noise Producer: Teresa Bayley, Andrew Sekine Studio Artist: Jenny McCracken Production Company: Unit9 Creative Director: Sam Cannon Technical Director: James Medcraft Line Producer: Magnus Augustin Managing EP: Mindy Lubert Production Lead: Sarah Barson Technical A/V Partner: Urban Screen Production Design: Silly Berlin

Germans, with their love of wilderness vacations, are a priority market for British Columbia tourism. We wanted to promote northern British Columbia as an escape from everyday urban life. Car washes are a beloved ritual in a Germany, where washing your car at home is illegal. We used a Hamburg car wash as our media channel, transforming its mechanical space through 3D projections and advanced sensory technology. The world's first immersive car wash for the world's most immersive road trip.