Entire Design Program - Campaign
The Watch it! campaign was created for the Ottawa International Animation Festival. With a limited budget, we came up with the idea to animate the city, giving faces to inanimate objects by adding googly eyes to them. People were encouraged to do the same and show their creative work on social media. We also designed large art posters with actual googly eyes attached to them. Hacking the popular OTTAWA sign in the Byward Market also created a buzz of attention for the festival and attendance was up 13% from the year before.
Winner: McMillan Designer: Jared Barter Copywriter: Ian Driscoll Illustrator: Michael Zavacky Account Planner: Audrey Henderson Strategist: Michael McDonald-Berascow