Westcliff Spring 2021 Campaign
Poster - Series
Creative Agency: compagnie et cie Client: Westcliff Shopping Centers Director, Communications & Marketing: Julie Touchette Marketing Coordinator: Louise Perreault
Located across Quebec, the Westcliff Group's 13 shopping centres have adopted a new communication platform for 2021. Entitled #TissésSerrés (#TightKnit), the campaign focused on the brand's values of community, proximity, and solidarity. A shopping centre, is both a meeting point and an economic engine in the dynamics of a city. Each centre represents a major employment hub, capable of encouraging local purchasing, a key role that the pandemic has made all the more important.