WestJet Christmas Miracle: The Season to Give

COVID-19 Response - Single


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: WestJet Creative Director: Dhaval Bhatt Head of Art: Joel Holtby Creative Director: Joel Holtby Writer: Geoff Baillie Art Director: Zachary Bautista Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Strategy: Sean McDonald Strategist: Hannah Newport Producer: Narissa Ward Production Company: Unified Content Director: Bryan Reid Executive Producer: Michi Lepik-Stahl Line Producer: Ben Sulzenko Editing Company: Smile + Wave Editor: Chris Van Dyke Transfer: Alter Ego Colourist: Eric Whipp Online Editor: Darren Achim Audio House: Vapor Music Audio Director: Ted Rosnick Account Manager: Malcolm D’Souza Media Agency: Media Experts

Winning Entry: rethinkcanada.com/work/westjet/2020/video/westjet-christmas-miracle-the-season-to-give

2020 has been hard on Canadians. For this year's Christmas Miracle spot, WestJet wanted to do what they could to help make a difference. WestJet took their unused inventory and donated it to those who needed it. They gave blankets to homeless shelters, hot meals to hospitals, and children's toys to the Ronald McDonald House, all in the spirit of the holiday season.