Write for Your Rights
Craft-Illustration - Single
Cossette, Montreal, QC
Client: Amnesty International Chief Creative Officer: Peter Ignazi Executive Creative Directors: Anne-Claude Chénier, Barbara Jacques Creative Director: Genevieve Duquette Art Director: Alexandre Jutras Writers: François-Julien Rainville, Philippe Brassard, David Purkis Illustrator: Owen Gent Production Company: Colagene Post-Production Company: Septième Post-Production: Colette Dumay, Philippe Richelet, Martin Dumas Account Team: Olivier Charbonneau, Valérie Roy
To take part in Amnesty International's Write for Rights campaign means taking action. In the past twenty years, 127 of the 169 persons imprisoned were freed thanks to letters sent, representing a 75% release rate. Writing can actually change lives. By leveraging the universal symbol of the pencil, the visual illustrates the story of the El Hiblu 3, three teenagers who were captured in a rubber boat after desperately trying to escape violence and the torture cells reserved for refugees in Libya.