Young Again Never Again

Pro Bono/PSA/Charity - Series

2025

TBWA Canada, Edmonton, AB
t: 780-917-6603
e: public.relations@tbwa.ca
w: tbwa.ca

Executive Creative Director: Eva Polis Senior Copywriter: Eva Polis VP, Design Director: Howard Poon Design Director: Adnan Huseinovic Director of Production: Debbie Shinehoft Graphic Designer: John Naboye Digital Design Lead: Hilary Zak Copywriter: Paul Lemmerick Senior Art Director: Dax Fullbrook Chief Creative Officer: Adam Reeves Client: Liberation75

Winning Entry: youngagainneveragain.org

Liberation75 is a not-for-profit dedicated to teaching the lessons of the Holocaust. They found 1/3 of North American kids think the Holocaust was exaggerated or aren't sure it happened. To make survivor's stories relatable to kids, we made them young again through A.I. They retold their stories as their younger selves and became influencers, helping lobby for Grade 6 Holocaust education. We used videos, posters, direct mail and school learning modules to help influence a kinder world.