Zellers Rebrand

Corporate Application - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Zellers opened in 1928 with one location in London, Ontario. By 1999 there were 350 stores across Canada. In 2013, they closed their doors. Last year, they came back. Our task was to refresh the brand for new, digital-savvy audiences, all while retaining the brand equity and personality people knew and loved.

Chief Creative Officer: Josh Stein
Executive Creative Director: Ryan Crouchman
Creative Director: Marc-André Dandurand, Anne-Marie Lavoie
Designer: Murilo Maciel
Digital Art Director: Gabriel Larivière
Executive Creative Director: Joel Auchu, Nicolas Baldovini
UI Designer: Mika Carbonneau
Motion Graphics Artist: Murilo Maciel, Samuel Thibodeau
UX Design: Anaïs Fernandez Delattre
Copywriter: Vittoria Vennare, Murilo Maciel
Account Director: Antoine Levasseur
VP, Strategy: Keith Barry
VP, Client Services: Shelly-Ann Scott
Account Director: Madeline Dumayne
Account Manager: Danielle Mastronardi, Gabrielle Tanguay
Agency Planner: Elizabeth Takasaki, Marie-Eve Gosemick
Agency Producer: Dana Bronsteter
Client: Zellers