A Life on Every Bike

Advertising Illustration - Series

2025

Publicis Canada, Toronto, ON
w: publicis.ca

Ad Agency: Publicis Canada Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves Creative Director: Tricia Piasecki, Tina Vahn Associate Creative Director: Rodrigo Molina Art Director: Rodrigo Molina Copywriter: Elliott Lewis Illustrator: Vivian Rosas Strategy Director: Yemina Kaiman Senior Strategist: Andrew Markowiak Group Account Director: Silvia Parkinson Account Supervisor: Deb Senyal Client: City of Toronto

To encourage safe driving habits, the City of Toronto wanted drivers to see people on bikes as humans. Through a series of posters, Toronto Illustrator Vivian Rosas, humanized the bike rider by using who they are to illustrate the shape of their body.