A Life on Every Bike

Advertising Illustration - Series

2025

Publicis Canada, Toronto, ON
w: publicis.ca

To encourage safe driving habits, the City of Toronto wanted drivers to see people on bikes as humans. Through a series of posters, Toronto Illustrator Vivian Rosas, humanized the bike rider by using who they are to illustrate the shape of their body.

Ad Agency: Publicis Canada
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Creative Director: Tricia Piasecki, Tina Vahn
Associate Creative Director: Rodrigo Molina
Art Director: Rodrigo Molina
Copywriter: Elliott Lewis
Illustrator: Vivian Rosas
Strategy Director: Yemina Kaiman
Senior Strategist: Andrew Markowiak
Group Account Director: Silvia Parkinson
Account Supervisor: Deb Senyal
Client: City of Toronto