Blood Surrogates

Motion Short - Single

2019

Sid Lee

Agency: Sid Lee Executive Creative Director: Jeffrey Da Silva Creative Director: Jennifer Rossini Associate Creative Director: Christian Buer Art Director: Stephen McCarley Copywriter: Coleman Mallery Designer: Linus Chui Content Editor: Lauren Jerome Motion Designer: Emma O'Neill Group Account Director: Cory Smyth Account Manager: Carly Watson Strategist: Amy Smith Community Manager: Adrian Ver, Amber Smith, Anne Murray-Potvin PR Lead: Katia Aubin PR Coordinator: Rachel Cooper, Alexa Musucci Producer: Kelsey Lynn Corradetti

In Canada, men who have sex with men are banned from donating blood. Yet, every year, Canadian Blood Services is in desperate need of donations. So, we created a campaign to show Canadian Blood Services just how much blood they were missing by asking allies to donate on behalf of all of those who are denied.