H&R Block-ified

Promotional-Social Media - Series


Sid Lee, Toronto, ON

Ad Agency: Sid Lee Executive Creative Director: Jeffrey Da Silva Creative Director: Matt Fraracci Art Director: Sammy Lo Copywriter: Peter Sreckovic Designers: Emma O’Neil, Christopher Hegenberg, Isabelle Vouligny, Burak Ozcan, Barry McLynn Creative Director: Olivier Valiquette VP, National Accounts: Amelie Gundy Account Director: Andreea Vernescu Strategist: Anna Mer Account Executive: Jamie Flatow Account Coordinator: Marteen Sevier Strategist: Amber Smith Traffic Manager: Valerie Grenon Production Coordinator: Jessica Afonso Content Managers: Paul Murphy, Matt Rorabeck Client: H&R Block

To launch H&R Block's first ever Instagram account, we needed to turn taxes—one of the dullest subjects imaginable—into unique content that was visually interesting enough to stand out on Instagram. No easy feat. So we created H&R Block-ified. A reimagining of anything and everything that might be even loosely related to taxes, condensed unceremoniously into the shape of a cube (or block).