Journées de la culture
Animation-Short - Single
Director: Samuel Jacques Illustrator: Amélie Tourangeau Animators: Studio Conifère Sound designer: Sacha Ratcliffe Ad Agency: orangetango Client: Culture pour tous
Winning Website: conifere.ca/#/journees-de-la-culture
The Journées de la culture are free activities open to everyone and promote greater access for the public to arts and culture across the province of Quebec. Our challenge was to represent a plethora of artistic practices in a single ad. We wanted our video to show that creativity is for everyone, not just for those practicing the arts. The infinite zoom was used to make the viewer feel the dynamic vibe of each creative event and enter into each of their unique worlds.