Leo SOS

Animation-Short/Long - Series

2021

Leo Burnett, Toronto, ON

Chief Creative Officer: Lisa Greenberg Group Creative Director Design: Man Wai Wong Design Director: Dejan Djuric Animator: Dan Purdy Group Account Director: Danielle Iozzo Copywriter: Jeff McQuarrie

Before COVID-19, the office would gather for stretches to ward off the 3 p.m. slump. Now that we're all working from home, we took our stretches to social media. The visual style and animation movement was soothing on the eyes so not to add more noise to your day. Once someone opened the video, they didn't need to stare at it—a chime would ding when it was time to switch positions. Every day at 2 p.m., the videos were sent out. As we continue to care for our work, we can also care for each other.