Oxio Brand Evolution

Packaging Illustration - Series

2026

TBWA Canada, Toronto, ON
w: tbwa.ca

For Oxio's brand evolution, we created an all-new series of illustrations building off their double dot logo. Designs were meant to expand on their new surreal identity while also communicating the telco's offerings and reasons-to-believe. These illustrations were then applied to their packaging, so now customers could be sent one of the unique modem boxes that really welcomed them into Oxio's new identity.

Senior Art Director: Philippe Visaya
Senior Copywriter: Tori Lee
Illustrator: Dustin Coulson
Client: Oxio