Oxio Brand Evolution

Packaging Illustration - Series

2026

TBWA Canada, Toronto, ON
w: tbwa.ca

Senior Art Director: Philippe Visaya Senior Copywriter: Tori Lee Illustrator: Dustin Coulson Client: Oxio

For Oxio's brand evolution, we created an all-new series of illustrations building off their double dot logo. Designs were meant to expand on their new surreal identity while also communicating the telco's offerings and reasons-to-believe. These illustrations were then applied to their packaging, so now customers could be sent one of the unique modem boxes that really welcomed them into Oxio's new identity.