Sayang
Advertising Illustration - Single
2017
Esther Goh
w: esthergoh.co
Esther Goh Illustrator: Esther Goh Client: National Arts Council (Singapore)
The Singapore Writers Festival, one of Asia's premier literary events, delves into the multi-faceted human condition with the theme, Sayang. A Malay word with multiple layers of meaning, it is used as a term of endearment, expressing effusive love and adoration, while it can also refer to pity and a bittersweet sense of lost opportunities. The key visual evokes the ways in which 'sayang' is familiar to us in our relationships and daily life.