The Street Doesn’t Come with Instructions
Animated Character - Series
Publicis, Montreal, QC
VP, Head of Creative Product: Sann Sava Creative Director: Magalie Samson Copywriter: Éléonore Hurtubise Designer: Claude Walsh Illustrator: Maxime Prévost Animation: Frank Lamontagne, Raphaëlle Brillant-Marquis Studio Artist: Marquis Couture Sound Engineer: Martin Boiselle Translator: Frédérique Thibault Strategists: Véronique Long, Émilie Lévesque Account Director: Aicha Diallo Account Supervisor: Philip Harmeling
In Montreal, close to 6,000 homeless youth are forced to learn how to cope with all sorts of trying circumstances. But the street doesn't come with instructions. That's what inspired this fundraising campaign by Dans la rue, an NGO that helps them by providing necessary resources such as food, housing, and psychosocial support. The campaign was displayed in the form of posters, videos and even merch.