#UNIGNORABLE - Domestic Violence
Conceptual Illustration - Single
Joel McCurdy (TAXI)
Ad Agency: TAXI Executive Creative Director: Alexis Bronstorph, Kelsey Horne Associate Creative Director / Art Director: Dan Cantelon Associate Creative Director / Copywriter: Marc Levesque Designer: Rasna Jaswal Senior Integrated Producer: Cherie O'Connor Illustrator: Malika Favre Group Account Director: Adam Ball Account Director: Leigh Anderson Broadcast & Content Producer: Joan Digba VP, Head of Strategy: Christine Maw Producer: Dennis Soler Client: Adrienne Clarke, Louis Bellingham, Goodwin Gibson
Canadians don’t realize that social issues like domestic violence, poverty, and homelessness exist in their communities. Because of that, these issues are being ignored. United Way wanted to change that. So we created the brightest colour in the world in partnership with Pantone® and called it Unignorable. A high-visibility neon that boldly calls for attention, yet draws you in with its optimism. Then, working with a world-class illustrator, we visualized each issue with eye-catching design.