ZAB - Coffee Bag
Packaging Illustration - Series
The mandate was to review the packaging and labels of ZAB coffee to reinforce its brand image. We developed a graphic universe inspired by illustrations representing pirate stories and chose to exploit all the available surfaces to implement storytelling in every detail and to invite manipulation. Engraving-style illustrations bring a raw, authentic and unpretentious aspect to the design that blends well with the values of brotherhood and community conveyed by the brand.
BangBang Art Director: Simon Laliberté Illustrator: Noémie Ouimet Meloche Photographer: Luc Robitaille Client: ZAB Torréfacteur