The Gay Sweater
Public Service/Charity (Non-Profit)
Saatchi & Saatchi Canada
Company: Saatchi & Saatchi Canada Executive Creative Direction: Brian Sheppard Group Creative Director/Art Director: Joel Arbez Group Creative Director/Writer: Matt Antonello Art Direction: Rachel Kennedy Copywriting: Shauna Roe Development: TPM Communications
To get people to stop negatively describing things as 'gay', the Canadian Centre for Gender and Sexual Diversity created the Gay Sweater - the world's first truly gay object, made from the donated hair of over 100 gay people.