The Gay Sweater

Public Service/Charity (Non-Profit)

2015

Saatchi & Saatchi Canada

To get people to stop negatively describing things as 'gay', the Canadian Centre for Gender and Sexual Diversity created the Gay Sweater - the world's first truly gay object, made from the donated hair of over 100 gay people.

Company: Saatchi & Saatchi Canada
Executive Creative Direction: Brian Sheppard
Group Creative Director/Art Director: Joel Arbez
Group Creative Director/Writer: Matt Antonello
Art Direction: Rachel Kennedy
Copywriting: Shauna Roe
Development: TPM Communications