"Be Free"

Business - Single

2006

FCBi Toronto
t: 416-483-6225
e: sdilorenzo@canada.fcb.com

Creative Direction: Steve Di Lorenzo Art Direction: Steve Di Lorenzo, Paul Fleming, Ryan Massiah Account Director: Alan Macdonald Account Executive: Paula Swirla Copy Editor: Dave Horovitch Flash Animator: Dan Purdy Client: Motorola Skype Winning Company: Draft FCB Group Interactive

Winning Website: fcbpreview.ca/motorola/skype

Motorola and Skype - "Be Free" The creative challenge that arises when creating a global site that will launch in many diverse markets is how does the message translate. How do we keep it simple yet engaging? The answer is a series of interactions that entertain and fortify the brand message. Who doesn’t love interactive sushi?