Create the Rainbow

Branded Content - Single

2013

Caitlin Gillis (BBDO Toronto )
t: 416-972-1505
e: Michael.Clowater@bbdo.ca / Jeff.Cheung@bbdo.ca

Ad Agency: BBDO Toronto Client: Wrigley Canada SVP, Executive Creative Director : Carlos Moreno, Peter Ignazi Creative Direction: Michael Clowater Writer: Michael Clowater Art Direction: Jeff Cheung Director, Creative Technology : Jeff Vermeersch Designer: Roger Dario Agency Producer: Beatrice Bodogh Project Manager: Matt Dewaal, Mark Carpenter Production Company: Jam3 Digital Creative Director: Pablo Vio Digital Producer: Michael Dobell Production Coordinator : Greg Benedetto Developer: Mikko Haapoja, Sunil John Live Action Production : Thelonious Films Director: Matt Eastman Director of Photography : Ian MacMillan Editing Company: Jam3 Visual Effects: Rafael Ludwig Post Production: Rafael Ludwig Colourist: Jam3 Music/Sound: RMW Music Sound Design: Drastic Music Seeding : Denizen / Unruly Group Account Director: Chitty Krishnappa Account Executive: Saloni Wadehra Account Supervisor: Saloni Wadehra Director of Marketing: Dan Alvo Marketing Manager: Julia Mauer Brand Manager: Camille Tan

For Christmas this year, we decided give people the opportunity to make their own Skittles commercial. That’s why we created, “Create the Rainbow”. A DIY Skittles Holiday Commercial maker that is a video based toolbox where people can choose dialogue, music, characters, settings and even a Christmas Miracle. They can also finish the spot off with their own name.

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