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Pain Squad

Pro Bono

2012

Brent Choi (Cundari)
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Creative Direction: Brent Choi Copywriting: Cory Eisentraut Art Direction: Mike Sipley Design: Stuart Thom Account Director: Mike Orr Programming: Patrick Lee, Jin Kim, Ali Asim Agency Producer: Carol-Ann Granastein Music/Sound: Ed Zych Photography: Rob Dutchin, Kawal Singh Editor: Cherie O'Connor Chief Technology Officer: Wayne Gomes Client: SickKids Hospital

Winning Website: campaignpage.ca/sickkidsext

The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada’s top police dramas, our innovative mobile app made this overwhelming task easy and fun.

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