McMuffin Sunrise

Offline Digital

2015

Cossette

Company: Cossette Creative Direction: Michael Milardo Art Direction: Cameron McNab Copywriting: Kate Roland Agency Producer: April Haffenden Brand Supervisor: Melissa Guillergan Director of Brand Services: Anne Buch Brand Director: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald’s.