NoHomophobes.com

Public Service/Charity (Non-Profit)

2013

Calder Bateman Communications
e: heythere@calderbateman.com
w: calderbateman.com

This project holds up a social mirror to show how frequently and casually today's youth uses hurtful homophobic language. Using Twitter's API, tweets featuring "so gay," "no homo," "faggot" and "dyke" were pulled, tracked and displayed in real time on nohomophobes.com. Visitors can pause the real-time stream and click on any of the tweets to be directed to the originating Twitter profile and interact with the tweeter, if they chose to do so.

Executive Creative Direction: Jeff McLean, Josh Dunford
Art Direction: Nicola Pringle, Brandon Stephenson
Creative Direction: Chris Allen
Copywriting: Pierre Chan
Digital Strategist: Adam Rozenhart
Development: Jason Funk
Information Architect: Jeff Greenberg
Senior Account Executive: Alysia Lambertus
Account Coordinator: Kayla Panizzon
Project Manager: Josli Rockafella
Senior Consultant: Frank Calder
Development: Burnkit
Ad Agency: Calder Bateman Communications

Winning Website: nohomophobes.com