We Can't Build Homes With Volunteers Alone

Integrated Campaign

2013

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

Habitat for Humanity needed to increase donations. Problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for building supplies. So created an integrated campaign - online videos, outdoor posters, donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' directing people to an interactive site where they could make donate.

Ad Agency: Cossette
Client: Habitat for Humanity Canada
Chief Creative Officer: Matthew Litzinger, David Daga
Creative Direction: Daniel Vendramin
Art Direction: Daniel Vendramin
Copywriting: Anthony Atkinson, Craig Rowe
Agency Producer: Tony DeSousa
Production Company: OPC
Director: James Haworth
Director of Photography: Tico Poulakakis
Executive Producer: Harland Weiss, Donovan Boden
Editor: Brian Williams
Editing Comapny: PosterBoy Edit
Music/Sound: TA2 Sound + Music
Illustration: Dwight Allott
Photography: Anthony Cheung
Print Producer: Gianna Bentivegna
Design Studio: ThinkTank Creative
Agent: Kith and Kin
Interactive Producer: Courtney Boyd, Kendra Vamplew
Project Manager: Olivia Lalsin
Senior Project Manager: Michael Howard
Brand Supervisor: Genevieve Cote
Group Brand Director: Tina Haessler