Run For Rashers

Integrated Campaign

2013

OgilvyOne Worldwide
t: 416-367-3573
e: infotoronto@ogilvy.com

Rashers is a local bacon shop that opened in an exercise-conscious neighbourhood. They needed to get people to eat there – with almost no budget.We went after our target when they were at their hungriest – after a run. “Run For Rashers”, challenged people to run the shape of a pig with any mobile running app to receive a discount on a bacon sandwich. We launched with street-level posters and a targeted Twitter campaign.

Chief Creative Officer: Ian MacKellar, Matt Hassell
Group Creative Director: Jamie Marcovitch, Todd Cornelius
Associate Creative Director: Greg Shortall
Copywriting: Noah Feferman, Phil Coulter, Marc Levesque
Art Direction: Pedro Ramos, Brian Ross
Client: John Clark, Richard Mulley
Ad Agency: OgilvyOne Worldwide