Run For Rashers

Integrated Campaign

2013

OgilvyOne Worldwide
t: 416-367-3573
e: infotoronto@ogilvy.com

Chief Creative Officer: Ian MacKellar, Matt Hassell Group Creative Director: Jamie Marcovitch, Todd Cornelius Associate Creative Director: Greg Shortall Copywriting: Noah Feferman, Phil Coulter, Marc Levesque Art Direction: Pedro Ramos, Brian Ross Client: John Clark, Richard Mulley Ad Agency: OgilvyOne Worldwide

Rashers is a local bacon shop that opened in an exercise-conscious neighbourhood. They needed to get people to eat there – with almost no budget.We went after our target when they were at their hungriest – after a run. “Run For Rashers”, challenged people to run the shape of a pig with any mobile running app to receive a discount on a bacon sandwich. We launched with street-level posters and a targeted Twitter campaign.