FedEx Dominoes

Online Video

2012

BBDO Toronto
t: 416-972-1505
e: Mike.Donaghey@bbdo.ca/Chris.Joakim@bbdo.ca

To prove that less urgent shipping doesn't have to mean less amazing, we created an online video that showed just how amazing taking the long road with FedEx can be. We turned over 3900 FedEx boxes into a giant path of dominoes. Through a series oftwists, turns and amazing tricks the boxes weaved their way from Canada to the U.S. One shot. No cuts. All in camera.

Ad Agency: BBDO Toronto
Executive Creative Direction: Peter Ignazi, Carlos Moreno
Associate Creative Direction : Chris Joakim, Mike Donaghey
Art Direction: Mike Donaghey
Copywriting: Chris Joakim
Agency Producer: Beatrice Bodogh
Production Company: OPC
Director : Jeff Low
Editing House: PosterBoy Edit
Editor : Mark Paiva
Music/Sound: Apollo Studio
Colour : Alter Ego
Post Production: AXYZ
VP, Group Account Director: Martina Ivsak
Account Supervisor: Jaya Gothi
Client: FedEx Canada Ltd.
Manager, Customer Communication & Segment Marketing : Susan Hayes
Marketing Advisor, Advertising, Brand Strategy and Sponsorship Marketing : Jason Shane

Winning Website: youtube.com/watch?v=Tlv02a0-xQk