FedEx Dominoes

Online Video

2012

BBDO Toronto
t: 416-972-1505
e: Mike.Donaghey@bbdo.ca/Chris.Joakim@bbdo.ca

Ad Agency: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Associate Creative Direction : Chris Joakim, Mike Donaghey Art Direction: Mike Donaghey Copywriting: Chris Joakim Agency Producer: Beatrice Bodogh Production Company: OPC Director : Jeff Low Editing House: PosterBoy Edit Editor : Mark Paiva Music/Sound: Apollo Studio Colour : Alter Ego Post Production: AXYZ VP, Group Account Director: Martina Ivsak Account Supervisor: Jaya Gothi Client: FedEx Canada Ltd. Manager, Customer Communication & Segment Marketing : Susan Hayes Marketing Advisor, Advertising, Brand Strategy and Sponsorship Marketing : Jason Shane

Winning Website: youtube.com/watch?v=Tlv02a0-xQk

To prove that less urgent shipping doesn't have to mean less amazing, we created an online video that showed just how amazing taking the long road with FedEx can be. We turned over 3900 FedEx boxes into a giant path of dominoes. Through a series oftwists, turns and amazing tricks the boxes weaved their way from Canada to the U.S. One shot. No cuts. All in camera.