Versa iPad Experience

Mobile Apps

2012

Critical Mass
t: 312-705-4190
e: awards@criticalmass.com
w: criticalmass.com

Creative Director: Steve Savic Copy Director: Peter Von Sass Planning Director: Chrissie Graboski Technical Director: Russell Logozar Interactive Agency: Critical Mass

Winning Website: nissanusa.com/all-new-versa-sedan/?intcmp=Versa_Sedan_Micro.Home.Versa_Sedan.Model.P2&intcmp=Versa_Spin.Model.Home.P2.Versa_Sedan.®ionalZipCode

In the Versa iPad experience, we put potential buyers in the driver (and passenger) seats for a “first person” view of how Versa’s “Room For Anything” looks—and more importantly, how it feels. With legroom and headroom leading the narrative, and supported by facts and measurement, the experience allow users to explore the vehicle’s space using 360-degree panoramic images and functionality.