Milk - What if...
Consumer Packaged Goods
Creative Direction: Stéphane Charier Copywriting: David Allard, Alexis Caron-Côté Art Direction: Michel Barrière, Marie-Bénédict Jacquemin Strategic Planning: Geneviève Grenier Director, Project Management: Lyne Clermont Digital Production Management: Geneviève Clément Account Executive: Annie Brissette Art Buyer: Josée Berniqué Strategy and Media Company: Touché! Media Company: Marketel Production Company: Les Enfants Production House Producer: Alexandre Franchi Music/Sound: Apollo Photography: Maude Chauvin Web Integration: Quatre Cent Quatre inc. Ad Agency: Nolin BBDO
Winning Website: hiver2013.concours.lelait.com
To provide comfort to people during the winter season, Milk decided to tell a love story in the form of an interactive short film.People were invited to interact with the film to advance and click on different items to discover extras related to the product. To enter the contest, users had to watch the movie again and look closely to find answers to questions.