Hospital Ward

PSA/Charity (any length) - Single

2013

Dare
e: vancouver@thisisdare.com
w: thisisdare.com

The BC Children’s Hospital was already too small when it was built back in 1982. Over the years, the population has grown, technology and equipment has gotten bigger, surgical teams have gotten larger and survival rates have increased, meaning there are more kids in the hospital than ever before. To put it simply, the hospital has run out of space. This spot is a simple demonstration of this fact using an optical illusion.

Ad Agency: Dare
Client: Bc Children's Hospital Foundation
Creative Direction: Bryan Collins, Rob Sweetman
Art Direction: Addie Gillespie, Mia Thomsett
Writer: Addie Gillespie, Mia Thomsett
Producer: Mike Hasinoff
Account Supervisor: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Production Company: OPC, FamilyStyle
Executive Producer: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director: Miles Jay
Director of Photography: Andre Pienaar
Post Production Company: PosterBoy Edit
Executive Producer: Michelle Lee
Editor: Mark Paiva
Visual Effects: Crush
Executive Producer: Jo-ann Cook
Online Producer: Emma Wojick
VFX Artist: Kaelem Cahill
Telecine: Alter Ego
Colourist: Eric Whipp, Wade Odlum
Sound Design: Adelphoi Music
Sound Mix: Koko Productions