Coming Soon

Online Video

2016

Leo Burnett, Toronto

A neighbourhood space was covered with a sign suggesting a shelter would be moving in. The desired reaction flooded the community and press: “We don’t want the homeless in our neighbourhood, stick them somewhere else.”This was followed by RTR’s POV: “We don’t want shelters either. We want long-term solutions”. RTR asked the public to put just as much energy into getting the government to act as they did in trying to push the homeless out.

Company: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Creative Direction: Lisa Greenberg
Group Creative Director: Anthony Chelvanathan, Steve Persico
Art Direction: Anthony Chelvanathan
Copywriting: Steve Persico
Executive Producer: Franca Piacente, Nicola Treadgold
Director: Angie Bird
Group Account Director: Natasha Dagenais
Account Supervisor: Kayla Osmond
Production Company: Skin & Bones
Director of Photography: Anthony Deluca, Michael Chiang
Producer: Tony Phibbs, Jeff Schwartz, Yumi Suyama, Erice Bourgalt-Assaf, Rocco Gagliese
Location Manager: Christian Wood
Post Production Company: Rooster Post-Production, Fort York
Editor: Craig Parkins
Assistant Editor: Craig Jay
Music/Sound: The Eggplant
Engineer: Nathan Handy
Project Coordination: Lindsay Fry