Magic Mirror

Experimental/Artistic

2012

DDB Canada/Toronto
e: jessica.beaque@ddbcanada.com
w: ddbcanada.com

To surprise and inspire our customers we created the world’s first mirror that actually reflects the joy of finding a fabulous fit. Upon standing in front of a store mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored mirror technology. It's a one of a kind installation that has to be seen to be believed

Ad Agency: DDB Canada/Toronto
Creative Direction: Todd Mackie, Denise Rossetto
Copywriting: Daniel Bonder
Art Direction: Yusong Zhang
Agency Producer: Caroline Clarke, Sarah Lasch
Account Manager: Jacqui Faclier, Leigh Farlow, Jamie Maxfield, Wendy Caricari
Executive Producer: Lexy Kavluk
Production Company: Untitled Films
Director: Curtis Wehrfritz
DOP: Tyler Williams
Line Producer: Jen Walker
Post Production Company: Rooster/ Track & Field
Editor: Christina Humphries
Casting: Powerhouse Casting

Winning Website: vimeo.com/40593578#at=0