Magic Mirror

Experimental/Artistic

2012

DDB Canada/Toronto
e: jessica.beaque@ddbcanada.com
w: ddbcanada.com

Ad Agency: DDB Canada/Toronto Creative Direction: Todd Mackie, Denise Rossetto Copywriting: Daniel Bonder Art Direction: Yusong Zhang Agency Producer: Caroline Clarke, Sarah Lasch Account Manager: Jacqui Faclier, Leigh Farlow, Jamie Maxfield, Wendy Caricari Executive Producer: Lexy Kavluk Production Company: Untitled Films Director: Curtis Wehrfritz DOP: Tyler Williams Line Producer: Jen Walker Post Production Company: Rooster/ Track & Field Editor: Christina Humphries Casting: Powerhouse Casting

Winning Website: vimeo.com/40593578#at=0

To surprise and inspire our customers we created the world’s first mirror that actually reflects the joy of finding a fabulous fit. Upon standing in front of a store mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored mirror technology. It's a one of a kind installation that has to be seen to be believed