Netflix of Books

Advertising - Single

2015

Jacob Pacey
e: jacobpacey@gmail.com
w: cargocollective.com/jacobpacey

Student: Jacob Pacey Program: Advertising Copywriting School: Humber College

Netflix is an extremely popular service with an instantly recognizable brand. The Toronto Public Library is neither. By appropriating Netflix’s branding, the Toronto Public Library can instantly remind guilty, binge-watching millennials that they offer the same vast, low-cost selection as Netflix, but for books.