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Blue Sky Art

Photo-Illustration - Series

2025

ZGM Modern Marketing Partners, Calgary, AB
t: 403-770-2250
e: hello@zgm.ca
w: zgm.ca

Photographer: Adrien Veczan Creative Director: Kurt Beaudoin Art Director: Scott Steele Copywriter: Lance Risseeuw Account Director: Maddy Orchard Account Supervisor: Mackenzie Morey

In 2024, Calgary officially rebranded as Blue Sky City. So when Tourism Calgary asked us to develop a campaign celebrating our city's vibrant arts & culture, we looked to our blue skies for inspiration. As part of a larger, integrated Blue Sky Arts campaign, each piece was created using real Calgary artists as reference and authentic Calgary blue skies that we photographed specifically for this project.

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