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Casual Fridays

Self-Promotion Photography - Series

2026

Aaron McKenzie Fraser, Halifax, NS
t: 902-223-5666
e: aaron@amfraser.com
w: amfraser.com

Photographer: Aaron McKenzie Fraser Photo Retoucher: Katarina Marinic Ad Agency: Shortstop Creative Director: Sam Archibald Managing Director: Peter Woodward

Casual Fridays is a promotion for Aaron McKenzie Fraser capturing what happens when work lets go. A collection of characters caught in relaxed, human moments, brought to life as a newspaper-style supplement and merch, all designed to land in the hands of creatives, photo editors, and tastemakers across Canada.

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