Couche-Tard
Food Photography - Series
2022
Mathieu Lévesque, Montreal, QC
t: 514-992-0840
e: mathieu@byconsulat.com
w: mathieulevesque.com
Client: Couche-Tard Ad Agency: Havas Montréal Creative Director: Hugo Morin, Carle Coppens Art Director: Michael Bonnette Digital Imaging: Jonathan Kemp Food Stylist: Blake Mackay Lighting Technician: Tom Berthelot
The idea was simple: Celebrate coffee, its colour, its texture and make you want to drink it! The greatest challenge in this kind of project is to create a splash that doesn't look like a mess. We're taking many shots that we assemble into one image in post-production. At that stage, the creative collaboration between the artistic director, the photo retoucher and I is of paramount importance. Mathieu Lévesque