Cowboy Closeups

Advertising Photography - Series

2026

Kate Ince, Toronto, ON
e: hello@kateince.com
w: kateince.com

Ad Agency: Cossette Vancouver Photographer: Kate Ince Art Director: Shona Massey Copywriter: Michael Pal Producer: Jennifer Sinclair Costume Designer: Matea Pasaric, Matea Pasaric Creative Director: Pierre Chan, Jason Hill, Scott Schneider Producer: Gianna Blasutto Strategy Director: Olly Owen Account Director: Pam Pam Santana, Jasmine Hanley

Launched for the Calgary Stampede, the Cowboy Closeups campaign reimagines iconic McDonald's menu items (Big Mac, World Famous Fries and classic Vanilla Cone) within the details of classic Western fashion. From beadwork on cowboy hats, to belt buckles and fringe, it's a tribute to the rich textures of Stampede culture and the Canadian farmers and ranchers who bring the McDonald's menu to life.