Deepfake

Advertising Photography - Single

2026

Radio-Canada, Montreal, QC

Photography Producer: Consulat Client: Radio-Canada Photographer: Jocelyn Michel Art Director: Kévin Perron Photo Editor: Kévin Perron, Visual Box Photography Assistant: Jules Bédard Project Director: Stéphanie Gélinas Model: Sophie Nélisse, Lynda Johnson, Pierre Curzi, Louis-David Morasse

Photograph created to promote a dramatic television series. The story centres on the personal investigation of a young woman whose mother, a politician, was the victim of a deepfake that destroyed her career. Built from 24 photographs, four actors, and around twenty costumes—entirely without the use of artificial intelligence—the visual is designed to be intriguing and anxiety-inducing, using the duplication of the series' characters to convey the confusion and unease caused by the deepfake.