Hellmann’s 1352: Sneakers

Advertising Photography - Series

2025

Kate Ince, Toronto, ON
e: hello@kateince.com
w: kateince.com

Ad Agency: Ogilvy Canada Production: Westside Studio Artist's Rep: Westside Studio Photographer: Kate Ince Group Creative Director: Dylan Soopramania Senior Art Director: Emmanuel Torres Senior Copywriter: Andrew Erskine Art Director: Pedro Minari Felippe Account Director: Rohan Mehra Senior Producer: Jaclyn Garfinkle Producer: Natalie D'Urbano Prop Stylist: Erica Morga Food Stylist: Haley Polinsky Digi & Retouching: Mori Arany Set Rigger: Ian Perch Client: Hellmann’s

Introducing 1352: Refreshed Sneakers – sustainable kicks made from food waste. Hellmann's, Canada's #1 mayo brand, steps into the sneaker game with this limited-edition drop. Made from discarded food like corn, apples, and grapes, these eco-friendly shoes blend sustainability with style. In partnership with ID. EIGHT, Hellmann's turns waste into fashion, inspiring Gen Z to rethink consumption and prove that going green is the ultimate flex.