Gallery Photography - Series
The concept of the inactive wear series is based on a caricature featured in The New Yorker. The sketches made me think of the sport/fashion industry always focusing on the new “more active” consumer. It’s all about how the consumer wants to show off their fitness performance in their everyday life. Inactive wear is set to counterbalance this fast-paced era by representing the opposite.
Photographer: Christian Tremblay Art Director: Christian Tremblay Stylist: Emmanuelle Néron Model Agency: Move Agency Makeup Artist: Maude Patrzynski Digital Artist: Jonathan Kemp