Loved Ones Forget Themselves Too
Public Service/Charity Photography - Single
Client: Federation of Quebec Alzheimers Societies (FSAQ) Ad Agency: Cossette Photographer: Christian Tremblay Art Director: Alexandre Jutras Copywriter: Francois-Julien Rainville Creative Director: Richard Villeneuve Digital Artist: Marc Denault Photography Producer: SOMA
While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70%. This campaign emphasizes how caregivers are so invested in the person they love that they can become overloaded with daily tasks. Print advertisement created by Cossette, Canada for Federation of Quebec Alzheimer Societies.