Made to move - IKEA

Advertising Photography - Series

2025

Philippe Richelet, Montreal, QC
t: 514-347-2400
e: philippe@shootstudio.ca
w: shootstudio.ca

Client: IKEA Ad Agency: Rethink Art Director: Mathieu Lacombe Copywriter: Charles Côté Photography Producer: Shoot Studio Photographer: Philippe Richelet Digital Artist: Audrée Desnoyers

Ever tried to squeeze a table through a hallway that seems to shrink before your eyes? Everyone knows how much of a challenge moving into their apartments can be, which is why IKEA has launched the Made to Move campaign. Created by Rethink, it highlights the frustrations that movers can face when their furniture is not flat packed by IKEA!