McDonald's - Grand Opening

Advertising Photography - Series

2022

Mathieu Lévesque, Montreal, QC
t: 514-992-0840
e: mathieu@byconsulat.com
w: mathieulevesque.com

Client: McDonald's Canada Ad Agency: Cossette Art Director: Alexandre Jutras, Fabrice Bouty Copywriter: François-Julien Rainville Photographer: Mathieu Lévesque Photography Producer: Consulat Stylist: Maïlis Roy Lessard Digital Imaging: Jonathan Kemp Photo Assistant: Tom Berthelot

It has long been in McDonald's DNA to generate moments for their guests that deliver a bubble of happiness. Grand opening or re-imaged restaurants provide unique opportunities for us to create those moments. To mark those special occasions, we created a series of visuals that embody the playful joy of celebrations. Each visual is a playful representation of an iconic menu item. Nine-foot-high structures were made using hundreds of biodegradable balloons.