Taco Bell Stash Away

Advertising Photography - Series

2025

Courage, Toronto, ON

Ad Agency: Courage Inc. Founder, Chief Creative Officer: Joel Holtby Strategy Director: Rami Dudin Founder, Chief Creative Officer: Dhaval Bhatt Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Art Director: Sammy Lo Writer: Emma Lorenzi Group Account Director: Saloni Wadehra Account Director: Sonam Sood Account Supervisor: Emily Broad Account Executive: Tino Monk Sr. Marketing Manager: Devon Lawrence Marketing Analyst: Dana Falk Photographer: Ryan Szulc Partner: Tom Nesbitt Artist's Rep: Westside Studio Director of Sales: Caitlin Jeffery Agent: Jill Heintzman Producer: Natalie D'Urbano Digital Tech: Hugh Reed Assistant: Will Cox Props Stylist: Christina Yan Props Assistant: Elias Lam Retoucher: Ryan Szulc Sr. Production Designer: Jeannette Downes Media Planner: Alina Udd Associate Director: Nilofer Kassam Client Business Director: Mitchell Bird Client: Taco Bell

With limited edition packets being sold on eBay, Taco Bell makes some of the most coveted hot sauces in the world. Tapping into the human behaviour of collecting and stashing hot sauce packets, we created Stash Away - a campaign dedicated to the people who hoard Taco Bell hot sauces in unconventional places.