Tiny Moments of Inspiration

Advertising Photography - Series

2025

Mathieu Lévesque, Montreal, QC
t: 514-992-0840
e: mathieu@byconsulat.com
w: mathieulevesque.com

Photographer: Mathieu Lévesque Client: SAQ Ad Agency: Cossette Creative Director: Alexandre Jutras Copywriter: François-Julien Rainville Art Director: Philippe Leblanc Illustrator: Pascal Brousseau Photography Producer: Consulat, Eliane Sauvé Project Coordinator: Marie-Clarys Taillon Food Stylist: Blake Mackay Stylist: Roxanne Chagnon Lighting technician: Tom Berthelot, Alexandre Couture Digitech: Pascal Fréchette Digital Artist: Mathieu Lévesque Artist's Rep: Consulat, TM/AR (USA)

Winning Website: mathieulevesque.com/en/portfolio/saq-2

SAQ wanted to create inspiring posters for the windows of its stores across Québec. We designed a series of visuals highlighting product categories linked to seasonality: ready-to-drink beverages, white wine, red wine, spirits, and more. The posters showcase landscapes, moments, and typical seasonal activities. Each scene was entirely built in miniature and photographed to achieve an impeccable level of detail while recreating the silhouette of the featured bottles/cans as seen from above.