Zellers - Meet Anko (Relaunch Campaign)
Advertising Photography - Series
Ben Marra, Toronto, ON
Client: Zellers Photographer: Ben Marra Photography Rep. + Production Agency: The Co-Lab Executive Producer: Shannon Baxter Producer: Steph Mill Digi Tech: Paolo Cristante Prop Stylist: Andrea McCrindle Prop Assistant: Marianne Petroff VP Marketing: Shelley Tangney Creative Lead: Henrietta Poon Copywriter: Andrew Pigott Designer: Brianna Logozzo
Hello, good buys. Only from Zellers, a private label collection of design-led items at low prices. Worth checking out? We certainly think so. This Campaign wanted to keep its playful and bold personality through their Photography which will be used in-store and throughout all digital and website channels.